OZblu® Wraps up Global Trade Shows with Significant ROI

Perth, 14 November 2022 | Asia Fruit Logistica, Asia’s premier international trade show for fresh fruits, took place during the first week of November in Bangkok. United Exports, the precision agriculture company specialising in OZblu® blueberries, together with City Fresh, hosted an impressive stand – marking their second significant investment in global trade shows in under a month. In October, they exhibited at Fruit Attraction in Madrid.

OZblu® is a class-leading set of elite varieties that delivers an eating experience so different that prices for these varieties are largely inelastic where consumers recognise the value in these new-generation genetics. OZblu® has developed more than 30 premium varieties that deliver “orchard fresh” blueberries for weeks longer than conventional varieties.

Roger Horak, the company’s founder, says, “We are smaller than the traditional players in the market, yet we believe we are redefining the blueberry market with our OZblu® series of genetics.”

Horak reports that United Exports gained a tremendous ROI from the two recent trade shows: new deals were closed, new opportunities emerged, new relationships were fostered and superb market intelligence was acquired. “One can sometimes be sceptical about investing all this money into such events, but for us it paid off. The ROI was well worth the commercial investment. Most of all it has been great to reconnect with people face to face after two years of restrictive travel and mobility.”

“It’s also affirming to hear so many compliments on the taste and crunch that OZblu® offers. And this was fruit that had been on the water for 4 weeks! Consumer and customer feedback are proving that our new-generation genetics are starting to have an effect.”

According to Horak, OZblu®’s innovative packaging, such as environmentally sustainable paper cups and eye-catching tubes, has generated enthusiasm in the marketplace and is also contributing to an increase in sales.

When it comes to OZblu ®’s results, the proof is in the pudding. At Asia Fruit Logistica, United Exports’ business manager for China, Sean Li, was one of the recipients of the Pagoda Award for supplier excellence.


From left to right: United Exports’ Scott Miller, Sean Li, Mark Pidgeon and Tian-Louw Bothma


Asia Fruit Logistica, Bangkok


Fruit Attraction, Madrid